With an estimated 2.14 billion digital buyers and e-commerce continuing to sustain its popularity even post-pandemic, many probably wonder what it is like to be in the e-commerce space?
E-commerce sellers, contrary to their traditional counterparts, sell their services entirely online, usually working around the clock and embracing digital technologies to deliver a seamless buying experience.
Are you curious to know what tasks they perform to ensure their e-commerce business runs smoothly? Here is a glimpse of a day in the life of an e-commerce seller.
What Does a Typical Day of an E-commerce Seller Look Like?
When it comes to selling goods and services online, sellers have a wide range of responsibilities, ranging from product research and promotion to customer service. For this position, one must have a firm grasp of diverse business operations and determination to penetrate the market and win over the competitors.
Starting the Day by Processing Overnight Orders and Other Relevant Transactions
Online business, unlike brick-and-mortar stores, never sleeps; thus, you get orders day and night. An e-commerce merchant starts processing these orders so that they can get shipped promptly.
Likewise, if a customer is not happy with a product, they could be due a return, which is another type of transaction online sellers usually handle.
Sourcing New Products and Nurturing Relationships with Suppliers
E-commerce sellers spend a large part of their day communicating with suppliers and looking for new products. The truth is that the competition in the e-commerce industry is fierce; hence, vendors must constantly innovate and bring out new goods. Sourcing new items for an online business involves conducting market research to see what’s trending and is likely to click with the buyers.
Once suitable products are identified, it’s time to contact the wholesaler and negotiate the price and quantity needed.
Keeping On Top of Customer Service Queries
In today’s world, buyers are sophisticated because they can research and compare products before making a purchase. Consequently, depending on the purchase, they might have questions about it.
E-commerce sellers spend a considerable amount of time answering customers, often employing additional staff members or utilizing technology, such as chatbots.
Marketing Products
Penetrating an overcrowded e-commerce market is difficult, and it requires a nuanced approach to your marketing initiatives. E-commerce merchants relentlessly work on promoting their businesses through social media channels, highly optimized product or service descriptions, and websites.
However, an increasing number of online businesses have started utilizing product demo webinars to showcase their products and reach target audiences. Yes, you’ve heard it right!
Traditionally, people associate webinars with the sale of digital products or services, but they can be equally beneficial in the e-commerce space. Why is that?
Firstly, they are highly scalable, as you can run live demos, record them, and later share them on your product pages. Secondly, it’s buyers’ preferred way to learn about the product. Admittedly, 84% of internet buyers say that watching a brand’s video convinces them to buy a product.
You may argue that scaling up your product webinar is challenging. However, the process can be straightforward thanks to the webinar automation tools, such as Narware.
Narware can help you get the most out of your webinars, so you can focus on your business and watch your online sales soar.
The Key Takeaway
Here you have a breakdown of an e-commerce seller’s day and the sort of tasks they perform daily. Running an e-commerce company could guarantee lucrative income, and with the help of the right tools, it can take you far less time to build it.