7 Tips to Explode Your Webinar Sales Using Zoom
The hard truth is that not all webinars end in sales. You might get a considerable number of registrants, but your conversion rate might be low, meaning that your chances of selling could be second to none.
However, the ultimate goal of a webinar is high levels of engagement or, in other words, getting attendees to stick around till the end. For this purpose, you need to perfect your webinar sales strategy, so it strikes the right chord and results in a product or a service sale.
The webinar’s success also depends on the platform you choose to host it on – there are many of them. Arguably, perhaps the most popular is Zoom, which is utilized by over 500,000 enterprises, and will be the focus of this article.
So, if you are looking to boost your webinar sales with Zoom, here are the 7 top tips on how to do so.
- Find a Suitable Topic That Piques Your Target Audience’s Interest
Generating sales leads through Zoom webinars calls for a carefully considered topic and a catchy title. A good starting point is identifying your ideal buyer persona and subsequently delving into the social media channels or your blog’s comments section to see what people are interested in.
- Structure Your Webinar to Address Your Customers’ Pain points Directly
People are coming to your webinar because they have an issue to solve. Thus, you want to ensure that your webinar has a logical structure that outlines the value and the answers your attendees will get.
- Do a Trial Run
You want your sales webinar to be inch-perfect but not too salesy. People will turn away from a webinar that is overly pushy or unprofessionally delivered. Remember that your attendees are joining in to get value, so you need to nail your webinar and make sure you are comfortable using all Zoom’s functionalities.
- Make It Interactive
33% of marketers prioritize the use of interactive tools during webinars. Why? Because it’s one of the most effective ways to keep your attendees engaged.
Whether sharing your screen, conducting a poll, or splitting participants into breakout rooms for discussions, maximize Zoom’s capabilities to elevate your engagement tactics.
- Finish Your Webinar With a CTA (Call-To-Action)
A compelling call-to-action (CTA) at the end of your online event is essential. Ultimately, you want to drive your webinar attendees through the sales funnel and take the desired action.
If you want to take this one step further, utilize Zoom’s polling feature to gauge where your audience is within the buyer’s journey. To maximize your chances of closing a deal, tailor your follow-up communications based on their responses.
- Integrate Zoom with Your CRM Platform
Your Zoom webinar is over, but your chances of converting are not. Ensure that your CRM software is linked to Zoom in order to effectively capture the webinar data and follow up with those who have not yet taken your desired action.
Not sure how to link Zoom to your CRM software and make the most of it? The Narware team can help you do that and more.
CTA: Reach Out Today.
- Record and Reuse your Webinar
Your live webinar can be turned into a reusable piece of content with the help of Zoom’s recording function. This way, you can continue using your recorded webinars as part of your marketing strategy to capture the leads, further increasing your potential of converting them into paying customers.
Running a live event with the ultimate goal of converting as many attendees as possible is a challenge, but if you follow these tips, you stand a good chance of impressing your audiences and exploding your sales.
At Narware, we have a solid track record of helping businesses close more sales from webinars. Do you want to know how?