The versatility of webinars has enabled numerous organizations to showcase their services and products, securing more leads and closing more deals. Undeniably, web seminars can be an effective addition to your marketing strategy, but they will be far from successful if you can’t attract a sufficient audience.
In this article, we will cover nine tips on how to increase your webinar audience and stand better chances of converting your leads.
Let’s get started, shall we?
Tip 1: Know Your Public
Every successful seminar starts with creating your buyer persona, understanding their problems, and how your product or service can solve them. Developing a deep understanding of your audience will help you formulate your webinar topic and target content with maximum impact.
Tip 2: Choose a Broad-Enough but Actionable Topic
Imagine you’re organizing a webinar, and your goal is to explode the sign-ups with hopes of converting them. Which topic do you think is broad enough, delivers clear value, and is focused on a specific buyer:
(1) The benefits of webinars for your business, or
(2) How to deliver an effective webinar and convert your leads in the e-commerce business.
You guessed it – it’s the second one.
Tip 3: Set Your Target Attendee Goal
Having a concrete number will help you focus your efforts and measure the success of your marketing efforts.
Tip 4: Prioritize Your Webinar Landing Page
Your online event’s landing page is where people submit their details to register. You need a hook and a short registration form so prospects don’t lose the eagerness to sign up. The key is to strike a balance between informative yet captivating content.
Tip 5: Send Email Reminders
It is the nature of today’s customers – they rush to sign up for something, but they quickly forget. You must tap into personalized, value-building email reminders to drive attendance.
Tip 6: Incentivize Attendance
Everybody gets excited about a special deal or a promotion. Whether it’s a discounted price for your product, a free trial, or an ebook, it’s your secret to exploding your attendance rates. Depending on the type of your online seminar, consider having and communicating an exclusive offer to entice your prospects.
Tip 7: Use Social Media and Relevant Hashtags
Your social media pages provide a direct and highly effective way to promote your next online event. Relevant hashtags across your social media campaigns can help you reach even wider audiences, creating a solid impression in your prospects’ minds.
Tip 8: Capitalize on Paid Ad Campaigns
Following the previous point, consider running paid ad campaigns and employing targeting and retargeting tactics to convert prospects who clicked on the ad the first time around but didn’t convert yet.
Tip 9: Scoop up Late or No-Show Attendees With AI Technology
You never know which prospect will turn into the most profitable contract. Indeed, you don’t want to miss out on an audience who found out about your online event later or couldn’t attend.
58% of the webinars are both on-demand and live – you want to capture all your leads and entice them through their preferred means of engagement.
With Narware’s Webinar Journey builder, you can supercharge your webinar attendance by capitalizing on latecomers or routing them to a simulated live version or a future webinar registration page.
Are you worried that people will be joining your live presentations too late? Our AI-powered technology serves as a gatekeeper, meaning that prospects can only join up to the predetermined sweet spot of your online event.
Bottom Line
It’s hard to win people’s time and engagement. Boosting your webinar audience requires carefully orchestrated and timely tactics. Start with your buyer personas, think about their needs and wants, the methods they prefer to engage, and how you can deliver ‘on their terms’ – that’s the point when they will sign-up, attend, and convert.
