Luring people in and getting them to sign up for your webinar must be one of the top challenges when organizing your virtual event.
When it comes to promoting your webinar, there are several aspects to consider, including the announcement time of the online event, the webinar’s duration, the complexity of the registration process, and even the content of the webinar’s landing page.
Achieving high registration numbers is crucial. On average, only around half of them will convert to actual attendees, implying that you need to strike the right balance of promotional efforts to attract a lead-qualifying audience that is likely to stick around.
Now, without further ado, let’s delve into the most effective mix of promotional strategies you can use to nail your webinar registrations.
Factors to Consider When Seeking to Boost Webinar Registration
Webinar Is a Time-Sensitive Event
The success of webinar sign-ups is largely dependent on the date and time it is hosted and the duration.
Statistically, the best time to host your webinar is mid-week – Tuesday, Wednesday, or Thursday, albeit this could vary depending on the industry. In addition, research shows that the most popular webinar times that attract the majority of registrants are 11 AM, 1 PM, and 2 PM.
However, there is no one-size-fits-all answer to the duration of your live event. There are conflicting opinions on the best webinar length, with some recommending 30 minutes as the bare minimum and 60 minutes as the most desired.
Ultimately, choosing the most optimal time to host your webinar and drive more registrations will depend on several factors, including the location where your audience is based and the complexity of the topic.
Email as the Most Effective Promotional Tool
Over 57 % of people register for webinars via email, making it the most effective promotional channel. Email communications that are highly personalized and segmented are what could ultimately attract more registrants and make your webinar email sequence more dynamic.
Furthermore, your signup email should showcase a clear value proposition, so your attendees know exactly what they will be getting.
Optimized Webinar Landing Page
Your webinar landing page must be compelling, as that’s the place where people will decide whether to sign-up or not. You must strike the right balance between being informative and concise. Make sure your landing page includes details, such as the date and time of the webinar, the topic, the presenters’ bios, and what to expect.
It is also crucial to optimize your landing page for social sharing, so the word can be spread out to reach your target audience even further.
Leverage Social Media
When it comes to promoting your webinar, social media networks can be equally beneficial. For B2B industries, LinkedIn could be an excellent platform to engage with targeted audiences, while Facebook could be utilized for brand promotion. Irrespective of the platform you choose to use, you need to tailor your message and use relevant hashtags to drive engagement further.
Honing the optimal path for webinar registration requires following the best industry practices and experimenting through reiteration and new approaches to your promotional efforts.
Did you know that half of all users abandon a webinar registration page? At Narware, we can ensure 100% sign-up rate thanks to our cutting-edge technology featuring an advanced user segmentation, one-click webinar registration, and user redirection based on time and who they are.