If you want to convert your webinar attendees, you need to be organized and prepared. Nailing a perfect webinar outline is critical, as it allows you to deliver an impactful, clear, and coherent message to the target audience.
The ideal webinar time is between 45 and 60 minutes, so you need to carefully construct your online event to keep your audience engaged until the end.
Thus, keep reading if you want to learn the secrets of highly impactful webinars.
How to Structure A Webinar for More Impact
Step 1: Introduction and Pre-qualification of the Leads
Introductions should be short and to the point. Use an opening line that shows the appreciation for people joining and pre-qualifies your leads. For instance, consider the following wording:
“Hello, and welcome to today’s webinar, [state the topic]. Thank you for taking time to join us today. This presentation is for you if…”.
Sometimes individuals who shouldn’t be in your presentation may appear by mistake – for example, prospects in clients’ webinars or vice versa. Sounds familiar?
Narware’s intelligent technology ensures that you get the right people in the room, so neither your prospects nor your current clients end up in a webinar that’s not intended for them. We want to save the frustration for your customers while giving them the maximum value and excellent experience.
CTA: I want to know more about this!
Step 2: Opening Slide – Share Your Story and Outline the Agenda
Building trust with your audience from the very beginning is vital. Introduce yourself by telling a story, clearly outlining the problem you struggled with, what happened that changed your trajectory, and what the outcome was.
Such an approach will help establish trust with your audience, as hopefully, they went through similar struggles. Ultimately, webinar attendees want to get valuable information, and that’s your chance to demonstrate how your business can address their pain points.
Furthermore, it is essential to include an agenda – you want your attendees to know what to expect from the event.
Step 3: Content Slides
Depending on the exact purpose of your webinar, whether it’s a product demo, thought leadership, or lead nurturing, you want to hit your audience with compelling content slides. Using statistics, graphs, images, and case studies can help break down the information while helping to clarify the value and advantages of the product you eventually want to sell.
Step: 4 Incorporate Regular Check-Ins
When outlining your webinar structure, you need to plan real-time polls. Bombarding your audience with information means they are in the passive role, but your goal is to get them involved where they can share their thoughts while simultaneously signaling to them that their opinion matters.
Step 5: A Recap Slide
Now that you’ve covered all the information, you need to give a quick summary to remind attendees of critical points that you want them to take away from the presentation.
Step 6: Q&A Session
92% of webinar participants want a Q&A session at the end of the presentation, so don’t skip it! That’s your chance to answer specific questions and promote your product or service.
Step 7: Craft a strong CTA
When outlining your webinar, you need to determine your call-to-action (CTA). Your CTA should create a sense of urgency and lead to a specific action, whether booking a consultation, requesting additional information, or purchasing your product at a special price.
It’s crucial to refine your CTA wording so you don’t stumble over the words during the last minutes of your presentation.
Concluding Remarks
Your webinar needs to hit the nail on the head from the moment they enter the virtual meeting space through to your call-to-action. The easiest way to tackle your webinar structure is to think about it as a sales funnel. Carefully outlining your webinar ensures a seamless flow of information, maximum audience engagement, and a higher probability of securing deals.