Top Six Tips To Attract An Audience And Generate More Sales Through Webinars
Just a few years ago, sales webinars were considered obsolete. But, thanks to the pandemic, such online events reinvented themselves, soaring to new highs and becoming a one-of-a-kind addition to the companies’ marketing strategies.
Webinar marketing is a cost-effective and scalable opportunity for marketing and sales teams to entice new prospects, ultimately converting them into paying customers. More than 70% B2B marketers believe that webinars can attract high-quality leads and drive revenue.
But creating and delivering a successful webinar that seamlessly blends into a sales funnel is not as easy as you might think. Unfortunately, many businesses fail to strike the right balance between a value proposition and a hard sale.
So, in this article, we will cover the top six tips on how to attract the right audience and generate more sales through webinars. Whether you are looking to up your webinar game or simply incorporate webinar marketing into your sales funnel, continue reading to learn more.
Top Six Tips on How to Use Webinars to Increase Sales
- Research Your Ideal Buyer
If you are looking to reach new people, first and foremost, you must define your ideal buyer persona. Knowing your target audience means that you can begin building a relationship with qualified prospects.
Clearly defining your buyer persona will help your marketing and sales team decide who to invite to the webinar and what content to serve based on what your attendees are already interested in. The better you are at curating content and fulfilling buyer needs, the more likely you are to win business.
- Offer Value, not Hard Sale
Modern buyers are highly sophisticated, as they have abilities to evaluate your product and the merits of their purchases. For this reason, direct selling techniques will not cut through, as consumers are increasingly demanding value.
Effective sales webinars require careful planning. Participants expect to discover new insights or find answers to their pain points. Thus, you should primarily concentrate on gaining your audience’s interest and later shift the focus to your product and the solutions it can provide.
- Promote Your Sales Webinar Through the Right Platforms
Driving registrations and promoting your webinar through the proper channels could be perplexing at first. In the end, you want to attract leads that will quickly warm up and potentially buy from you. Whether you use mailing lists, free lead magnet incentives, or social media channels – make sure that the platforms you use are where your target audience is most likely to be.
- Engage Your Webinar Audience Using Interactive Means
Getting your attendees through the Zoom waiting room doors and into the webinar itself is a huge accomplishment, but we strongly advise you not to stop there. To succeed, you must keep your audience engaged and involved in the discussion. If webinar fatigue sets in, your marketing efforts are doomed.
The optimal webinar time for maximum engagement is between 30 minutes and 1 hour, but getting the timing right is not enough. You must use interactive means to engage your audience. Anything allowed, whether it’s an icebreaker poll or quiz, a bunch of special guest speakers, or a short product demo.
- Finish with a CTA (Call-to-Action)
Don’t let your webinar attendees simply leave without asking them to keep in touch with you. It is likely that after attending your webinar, some participants will head to check out additional content on your website or even request a product demo – others might be somewhat reserved.
As a business, you must nurture both warm and cold leads, so even if they are not ready to buy from you yet, you don’t want to close the door when they eventually do.
6. Tap into Webinar Integration Software
Finally, consider utilizing webinar integration software if you want to get the most out of each webinar and maximize your ROI. Driving sales revenue through webinars necessitates a 360-degree approach and full orchestration of your martech stack.
Narware is a sales and marketing enablement software that sits between your company’s webinar platform and CRM. Our proprietary technology includes a wide range of third-party integrations and features, such as one-click registrations, a webinar journey builder, a webinar sales processor, and in-depth analytics – a truly unified solution for scaling and succeeding in your webinar efforts.
Marketers appear to agree that well-organized and executed webinars can lead to desired business outcomes, such as greater brand awareness, an opportunity to market your product or service, a stronger relationship with the audience based on trust, warm leads, and increasing revenues. Sales webinars are not dead yet – leverage them to your advantage!